FAQs
 

Do I realistically have time to commit?
Yes, if you can protect 90 minutes/week. This program is built to respect your time. We run a Weekly Operator Rhythm (30 min data → 30 min decision → 30 min implementation) so you ship one high‑leverage change per week. 
 

What exactly do I get at each tier?
Tier 1: Strategic Build (12 months)

• What you get: Operating‑system curriculum + community. No coaching. No audits. No Intensive.

• For you if: You’re disciplined, want the system, and can self‑implement weekly.

• Time: ~60–90 minutes/week.

 

Tier 2: Optimize + Scale (12 months)

• What you get: Two group calls/month (Bottleneck Workshop + Data Review), 2 audits/month (Loom or written, 2‑business‑day SLA), AI Assistants (Customer, Product, Marketing, SEO).

• For you if: You want feedback, accountability, and speed without 1:1.

• Time: ~2–3 hours/week.

 

Tier 3: Leverage + Expand (12 months)

• What you get: Private Strategic Intensive (first week) + written plan, monthly 1:1 call, two group calls/month, 4 audits/month (2‑business‑day SLA), private Slack/email (priority).

• Exit Clause: After the Intensive and plan delivery, you may choose to self‑execute; remaining payments are cancelled within 7 days.

• For you if: You want tailored strategy and direct oversight.

• Time: ~3–4 hours/week first month; ~2–3 hours/week thereafter.

Will you recommend the best tier for me?
Yes. This is application‑only. We review your goals, constraints, and current performance, then recommend the tier that best fits your stage and bandwidth.
 

What’s the Service Level Agreement (SLA)?
• Availability: Mon–Thu, 9:00 am–5:00 pm ET (US holidays observed).
• Response times:
  – Community/Portal (All Tiers): 2 business days
• Audits/Reviews (Tier 2 and Tier 3): 2 business days from submission.
• Call replays: Within 2 business days.
• Missed SLA remedy (we're human): We prioritize your item within 24 hours and add one bonus review that month.
 

Will you help me drive traffic from social and email?
Yes in Tier 2 and Tier 3. We install a demand‑first operating system, then guide weekly distribution via social and email so traffic compounds (organic). You’ll ship a single high‑leverage action each week, not 20 “busy” tasks.
 

Does this include paid ads?

• Tier 1: No (because it's not recommended at this stage of business)

• Tier 2: Yes. Etsy paid ads review and advisory within audits 

• Tier 3: Yes. Etsy Paid ads review and advisory, integrated into your tailored plan and monthly oversight.

Note: We review, advise, and help you allocate spend based on data.

Do I get creative direction?
Yes.

• Tier 1: Creative frameworks and examples in the trainings and templates.

• Tier 2: Direction via your two monthly audits (e.g., listing images, title, price, options, description, reviews, FAQs).

• Tier 3: Direction via audits plus monthly 1:1 and private channel—faster iteration, deeper critique.
   

What’s inside the curriculum and modules?
This is an operating system with a resource library behind it—not “watch 100 videos and hope.” You’ll get focused trainings and checklists across:
• Brand clarity and buyer psychology
• Target audience and profitable customer spotting
• Product offer strategy and validation
• Market and product research
• Visibility levers (SEO) after demand alignment
• Visuals that convert and AOV increase
• Shop setup and optimization, analytics, and ads

• Driving external traffic that converts (Tier 2 & 3)
 

This is not cheap. Can I think about it?
Of course, this is a business decision, not a vibe. Our investment tiers are based on the results we have provided for hundreds of Etsy sellers and business owners. For accepted applicants, we can hold your spot for 7 days. 

 

Is this just another SEO course? 
No. SEO is a visibility lever inside a demand‑first operating system. We fix offer structure and conversion logic first, then use SEO to align buyer intent with your product. You’ll have access to the SEO trainings and AI tool (that writes your title, tags, and descriptions) as a resource, not as the “main event” because "SEO" cannot fix a bad product offer and marketing. We don't teach lipstick-on-a-pig tactics inside.
 

Can I DM you on TikTok with questions?

• Pre‑application: Yes—quick clarifications are fine via TikTok DM.

• After you join: We centralize communications for speed and quality.

  • Tier 2: Community portal for questions and private feedback submissions.  

  • Tier 3: Private message + portal feedback submissions + private monthly calls.

This keeps your questions inside a system with guaranteed response times.

Why 12 months (not 6)?

Structural change follows a 90/90/180 cadence:
 

• Days 1–90: Stabilize demand

• Days 91–180: Build predictable growth

• Days 181–360: Expand (if earned)
   

If you only want a sprint, apply for Tier 3 and use the Strategic Intensive Exit Clause to self‑execute after plan delivery (Strategic Plan + Intensive = $3,000).
 

Can I work with you for 3 or 6 months instead?
We operate a 12‑month container for stability, growth, and (when earned) expansion.

If you need a shorter engagement:

• Apply for Tier 3 and use the Strategic Intensive Exit Clause. After your private Intensive and written plan are delivered, you can choose to self‑execute and we’ll cancel remaining payments within 7 days.

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Do you offer refunds or guarantees?
No. This is a premium, application‑only program with clearly defined service levels and access. All sales are final. The Strategic Intensive Exit Clause cancels future payments only; it does not refund amounts already paid. We guarantee service level agreements (SLA), not revenue; outcomes depend on implementation and market conditions.